Privacy Policy

1. Introduction

Pasadena Therapy Directory ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pasadenatherapy.com (the "Service"). This policy complies with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other applicable privacy laws.

2. Information We Collect

2.1 Information You Provide Directly

• Contact information when you reach out to us or providers
• Search queries and filter preferences
• Feedback and communications you send to us
• Account information if you create an account (future feature)

2.2 Information Collected Automatically

• IP address and general location information
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our site
• Referrer information (how you arrived at our site)
• Search queries and interactions with our directory

2.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. These include:

• Essential cookies: Required for basic site functionality
• Analytics cookies: Help us understand how visitors use our site
• Preference cookies: Remember your settings and preferences

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our therapy directory service
• Improve and personalize your experience
• Respond to your inquiries and provide customer support
• Analyze usage patterns to improve our service
• Ensure the security and integrity of our platform
• Comply with legal obligations
• Send you important updates about our service (with your consent)

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share information in the following circumstances:

4.1 With Your Consent

When you explicitly consent to sharing information with healthcare providers listed in our directory.

4.2 Service Providers

We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, including:

• Website hosting and maintenance providers
• Analytics services (Google Analytics)
• Customer support platforms
• Security and fraud prevention services

4.3 Legal Requirements

We may disclose information when required by law, legal process, or to protect the rights, property, or safety of our users or others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

5.1 Right to Know

You have the right to request information about the categories and specific pieces of personal information we have collected about you in the past 12 months.

5.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

5.3 Right to Correct

You have the right to request correction of inaccurate personal information.

5.4 Right to Opt-Out

We do not sell personal information. If we ever begin selling personal information, we will provide clear opt-out mechanisms.

5.5 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

5.6 How to Exercise Your Rights

To exercise your rights, contact us at:

• Email: privacy@pasadenatherapy.com

We will verify your identity before processing your request and respond within 45 days (with possible 45-day extension if needed).

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Access controls and employee training
• Data backup and recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Website analytics data: Up to 26 months
• Contact inquiries: Up to 3 years
• Account information: Until account deletion requested
• Legal compliance records: As required by law

8. Third-Party Links

Our website may contain links to third-party websites, including therapist websites and other mental health resources. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

9. Children's Privacy

Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Users

Our Service is primarily intended for users in California and the United States. If you are accessing our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

11. Healthcare Information Disclaimer

While we provide a directory of mental health professionals, we do not collect, store, or process protected health information (PHI) as defined by HIPAA. Any health-related communications occur directly between you and the healthcare providers listed in our directory. We are not a covered entity under HIPAA.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we may also provide additional notice via email or prominent website notification.

13. Contact Information

If you have any questions about this Privacy Policy, please contact us:

14. Effective Date

This Privacy Policy is effective as of January 1, 2025, and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.